What is a Circular Customer Experience?
Circular business development has long focused on technical feasibility and closing the value chain loop, with R&D often starting with production design. While essential, these approaches overlook a critical element: the customer. In this episode, we’ll discuss how companies can tap into the human factor to transform behaviour patterns and build a truly circular economy.
“We want to build love into every product“, says Henrik Taudorf Lorensen, founder and CEO of TAKT furniture company.
Our other podcast guest, Heidi Tulensalo, Service Owner of Lindström, shares how they created better customer experience through Production-On-Demand approach.
Hosts: Mia Steentoft, Danish Design Center, Anne Raudaskoski, Ethica
If you are curious to hear the rest of their stories and learn what the 'human factor' in circulardesign means, this is your episode.