What is Circular Design?

Circular design is a business development framework revolutionising how we create circular products, how we build a winning business strategy and how we develop the most compelling customer experience. All this is aligned with natural ecosystems making sure the foundation (nature!) of your business stays healthy.

To create a successful transition journey, iteration is needed across all three corners:

  • A product can be 100% circular only if the system around it is built for circularity

  • A circular product can only succeed if the customer wants it

  • A circular product can only win in the marketplace if the business model works

By addressing these interconnected elements, you can implement a comprehensive and effective transition to circularity.

By adopting circular design approach, your company is able to:

  • innovate future-fit products and service concepts

  • find novel revenue streams

  • attract customers

  • reduce costs

  • meet regulatory requirements

  • operate within planetary boundaries

“ “The Nordic Circular Design Programme has been integral to deepening our understanding of why circularity is essential for future success, and of how to integrate it into product development.”

Atlas Copco Group, world leader in compressors, vacuum solutions and more.