Introducing three more participants Helly Hansen, Acne Studios & Gentle Brands

Three other established Nordic fashion brands in the programme, celebrated for their exceptional design and heritage, are now taking a journey towards circularity in our Design Programme!

Helly Hansen
Today, Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for ski professionals, you’ll find their gear at ski resorts and guiding operations around the world, and worn by more than 55,000 ski professionals. Helly Hansen's sailing gear is worn by world-class sailors across all five oceans, and they are proud to partner with and participate in some of the sport’s most iconic regattas and sailing associations. Search and rescue teams worldwide trust our award-winning outdoor gear to keep them protected as they work to keep others safe in the mountains. And as a leading Scandinavian workwear brand, you’ll see Helly Hansen at work-sites where performance, protection and safety matter most.

Acne Studios
Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions.

The collections are defined by Jonny Johansson’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. The collections cover men’s and women’s ready-to-wear, footwear, accessories and denim.

Gentle Brands
Gentle Brands contains many brands susch as "Borse e Cose" and "Jeans&Towels" The Borse e Cose and Jeans&Towels flagship store opened its doors in Helsinki on the 25th of August 2023. Spearheaded by Creative Director Samu-Jussi Koski, who gained international recognition for founding the pioneering fashion label Samuji and for his longstanding career at the Finnish icon Marimekko, the brands present a carefully curated collection featuring visiting brands and artists.